Indonesia, with its abundant wealth of natural resources, has great potential to become a major player in the global food and fisheries market. To achieve that position, an effective strategy is needed in increasing food and fisheries exports. This article will discuss the challenges faced by Indonesia in developing this sector’s exports and propose strategies to meet the needs of the global market.
Main Challenge:
- Food Quality and Safety Standards: The global market is increasingly strict in implementing high food quality and safety standards. Indonesian products need to meet these requirements to compete in the international market.
- Infrastructure and Logistics: Less efficient infrastructure and logistics systems can hinder the smooth distribution of food and fishery products, thus affecting competitiveness in the international market.
- Climate and Season Uncertainty: Climate change and seasonal fluctuations can affect food production and fisheries, thus creating uncertainty in supply and price.
- Global Competition: Competition with other countries that also produce food and fishery products can be a challenge, especially when it comes to price and product innovation.
Strategies to Increase Exports:
- Product Quality Improvement: Involves farmers and food producers to ensure that the products produced meet international food quality and safety standards. Halal certification and various international certifications can increase product competitiveness.
- Innovation Development: Encouraging innovation in food processing and storage can add value to products, increase consumer appeal, and open up new export opportunities.
- Investment in Infrastructure and Logistics: Governments need to increase investment in infrastructure and logistics, including ports, transportation networks, and storage warehouses, to ensure smooth distribution of export products.
- Destination Market Diversification: Diversify export destination markets to reduce risk and take advantage of opportunities in various global markets. Market research and understanding of global consumer needs are important to achieve this.
- Farmers and Fishermen Empowerment: Empowering farmers and fishermen by providing access to adequate technology, training and financing can improve production and product quality.
- Collaboration between Government and Industry: Close cooperation between government, industry, and research institutions can create an environment that supports the development and marketing of Indonesian food and fishery products in the global market.
- Implementation of Sustainable Practices: Adopting sustainable agricultural and fisheries practices will not only support competitiveness in the global market, but also strengthen Indonesia’s image as an environmentally responsible food producer.
We OASIS TRI TUNGGA DEWI LLC. through a holistic and sustainable strategy, Indonesia can face global challenges in food and fisheries trade. By strengthening added value, meeting international standards, and increasing supply chain efficiency, Indonesia can expand its global market share and make a positive contribution to the country’s economy.
